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Paytm Mall Helps Drive Sales for Leading FMCG brands; Integrating Paytm Mall QR with products

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Paytm Mall Helps Drive Sales for Leading FMCG brands; Integrating Paytm Mall QR with products

We'll grow along with you, We promise! #Paytm




- Partners with over 100 leading brands for the product launch, sales & promotion
- Paytm Mall QR based product and advertisement integrations to increase brand impact
- Over $25 Million invested in joint marketing activities in Q1
- Registers 2x Growth in items delivered with 70% fulfilled within 48hrs

New Delhi, August 21, 2018: Paytm Mall, owned by Paytm Ecommerce Pvt Ltd today announced that it is helping FMCG brands to drive sales. The platform is fast emerging as the destination for daily needs product shopping for consumers through various brand partnerships and integrations. It has registered 2x growth in items delivered in the first quarter of this year with 70% orders fulfilled within 48 hours.

Paytm Mall is working with more than 100 FMCG brands including Marico, Hindustan Unilever, Zydus Cadila, P&G, and Reckitt Benckiser helping them acquire and engage customers. It has launched a variety of online and offline campaigns for various products such as Sugar-free, Colgate Plax among others. Brands are also integrating the Paytm Mall QR with their products providing product information, attractive offers and to drive repeat orders. The company is actively engaged with partnered brands for joint promotions across the country.

Partnered brands have also been integrating Paytm Mall QR code on their products as well as in print, TV and in-store advertisements. The company has helped generate more than 150 Cr impressions through these promotions thereby building a greater impact. It has been witnessing an increase in the repeat orders through product QR scan. The company has invested over $25 Million in the first quarter of this year to maximize the outreach of these joint campaigns.

Amit Sinha, Chief Operating Officer – Paytm Mall said, “It is really encouraging to see the confidence that leading FMCG brands have entrusted in our O2O commerce. We have been doing various joint campaigns to take these products to the masses. Our Paytm Mall QR has played a pivotal role towards driving the consumer engagement and promoting product sales. We are on the path to becoming the largest FMCG platform across the country and we will continue our efforts to offer innovative customer-centric solutions for our partner brands.”


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